Times New Viking got that lo-fi sound and I like it. i wonder how that would transfer over into writing. Not worryin about polish or anything, just letting the words fly. Could be more honest. Could appeal to Generation Z. IT WOuld definitely be annoying as hell though, in addition to simply copping out stylistically without having any of the stuff that makes TNV a band worth their salt, like impeccable pop sensibility and cues from artists like Pavement and the Clean.

Besides, it’s impossible for Times New Viking to transfer their blown-out recording style into a live setting (FYI: I’m done with the lo-fi writing). On their upcoming tour, they’ll have to resort to other tricks, sonic and otherwise, to retain the attention of gimmick-hungry kids reared on iPhones and schoolyard fantasies of hoverboards.

What’s a band to do? The pressure’s on. TNV are relatively recent Matador signees and Cosloy’s sure as hell not writing any of those fat Beggars Group checks for a band that doesn’t bring its ‘A’ game live.

My advice to TNV: Be yourselves. There’s no business like show business. The audience wants to like you. Just picture them with no pants on, and you’ll be fine. Contempt for the audience is probably what killed Thinking Fellers Union Local 282. These methods might not take you to Hollywood, but remember: Even famous people have to live with themselves.

Go Out There and Make Me Proud:

07.13.07 - Cleveland, OH - Grog Shop 07.27.07 - Chicago, IL - Flipside 07.28.07 - Minneapolis, MN - Turf Club 07.31.07 - Missoula, MT - The Palace 08.02.07 - Vancouver, BC - Pub 340 08.03.07 - Seattle, WA - SS Marie Antionette 08.04.07 - Portland, OR - Eagles Lodge 08.05.07 - Sacramento, CA - Fool’s Foundation 08.06.07 - Chico, CA - Off Limits 08.07.07 - San Francisco, CA - Hemlock Tavern 08.08.07 - Oakland, CA - Stork Club 08.11.07 - Los Angeles, CA - The Smell 08.14.07 - Austin, TX - Beerland 08.15.07 - Houston, TX - Diverseworks Art Space 08.17.07 - Monterrey, Mexico - Tocada 08.18.07 - Ciudad Victoria, Mexico - Taladro Fest