Cloud rap keeps pushing the boundaries of progress and nostalgia, and jimmy v hits that high of MC gothic articulation. Backed by experimental zones beaten and produced by holly, bad habits die hard troves relationship goals off AND on the low, momentary and longevity, and alpha directionals that flip between bedroom recordings and physically underground studio (possibly a subway or fallout shelter) locals. And jimmy v’s style is like Frank Ocean took vocal presentation lessons from Marilyn Manson and sealed up the package entitled, bad habits die hard.
Shit, actually, there are BOUNDS that bad habits die hard go through. Plenty of influence. A plethora of voices and styles. Flows that twitch and stutter, switch and butter up ears with an infrequency that blends into an overarching sound that jimmy v has cemented in concrete motif. Backed by holly, the umbrella sound in bad habits die hard is the complete Friday afternoon warm-up for what the weekend beholds: pain, pleasure, prospects, protection, precedence, please. Most importantly… the play button:
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