A$AP Rocky
“Goldie”

“Goldie,” the first single off A$AP Rocky’s upcoming major label debut, LongLiveA$AP, sees the rapper bridging his homegrown, hometown rap with the richer production and nuanced posturing of the big leagues. The video embodies this transitive stage as well, as A$AP chills in his Harlem neighborhood with his posse — and then heads out to Paris and drives around town in a drop-top, flashing his Louboutin slippers.  Speaking of New York rappers in Paris, there are also plenty of dramatic closeups that seem straight out of Jay-Z’s “On to the Next One” clip: gold teeth, gleaming chains, glinting bongs. There’s also boobs: consider this one NSFW.

LongLiveA$AP drops July 4.

• A$AP Rocky: http://www.liveloveasap.com

Chocolate Grinder

CHOCOLATE GRINDER is our audio/visual section, with an emphasis on the lesser heard and lesser known. We aim to dig deep, but we’ll post any song or video we find interesting, big or small.

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