Big K.R.I.T.
“What U Mean” [ft. Ludacris]

Some people are going to watch the new Big K.R.I.T. video and cry, “sell out!” They’ll turn up their noses at the gyrating females, shiny chrome, and fat cigars, and when Ludacris shows his mug around the 2:45 mark, they’ll probably rage-quit on the spot. But for all the rap clichés that may or may not be in this clip (What is it with video vixens and ice cream cones? How many of those do they have to go through in a shoot?) there’s plenty of positives. A tower of boomboxes! Girls doing football touchdown dances! And best of all, K.R.I.T. looks fierce spitting some trap rap game dressed in a spiffy cardigan and glasses like those sported by Hot Chip frontman Alexis Taylor. I smell a collaboration!

• Big K.R.I.T.:
• Island Def Jam:

Chocolate Grinder

CHOCOLATE GRINDER is our audio/visual section, with an emphasis on the lesser heard and lesser known. We aim to dig deep, but we’ll post any song or video we find interesting, big or small.