Kendrick Lamar
“Backseat Freestyle”

wHYY am I writing about Kendrick Lamar? The only two things I said about him last year were, “With a name like that, the fellah must be Spanish,” and “What’s so important about his new album?” Oh — no, no, I know what it is… it’s the dude in the middle of this jam smoking and singing. Is OTHER PEOPLE what Kendrick Lamar is all about? How many people did he feature on his new album? Am I into this beat? Sure. Well, okay I AM. It’s minimal enough, yeah. And I’m listening to it now, and now — again. Nice. The flow IS nice. Shit! I hate you, Keith. LOVE this switch-back ass bounce in the video too. Good, my innate tie-in here is that every time I see dat ass bounce its way back into this video, I’ll think about Keith. YES!

And right there with it: I LOVE the Eiffel Tower, you know. Like, if I didn’t think it were a giant phallic object in the first place, I thank Kendrick Lamar for telling and not showing, especially in this video. Also, his album is out already and got on almost errrbody’s top album lists of 2012. You be the judge of your own ears!

• Kendrick Lamar:
• Interscope:

Chocolate Grinder

CHOCOLATE GRINDER is our audio/visual section, with an emphasis on the lesser heard and lesser known. We aim to dig deep, but we’ll post any song or video we find interesting, big or small.