S’ohhhhh, who is also guilty of buying the last Purity Ring LP at Urban Outfitters because of potential Discogs.com shaming? Also, did you snag the novelty Purity Ring while [not, but REALLY] shopping around (for mebbe a pair of sweat pants (??) —no, no those are gardening pants… chino sweats (??)? TeeBeeAitch… I saw TBH spelled out on a sweater, thought it was TOTES tru-tru, so swagged it at the check out for $80s and I’ll wear it forever, PROBZ, but WAIT: is that the new Purity Ring track “begin again?” I could imagine hearing Cities Aviv, or ironically “The Narcissist” backed by people gushing about just hearing Hype Williams and loving the duo. Th’oh, I DID just heard about this new “begin again” jam, that also has a video starring the Purity Ring duo. I imagine the video is akin to behind the Urban Outfitters counter, including frames without art and halogen lights, potential wiggle mirrors so I’ll laugh a bit with their totally serious and lyrically detailed liner notes. Crossies?
4AD is fronting the new Purity Ring album, but the label is really all over, yo. Like, I can’t even. From Merchandise and Purity Ring to Ariel Pink and Scott Walker. Total loss is an even keel, wtf?!
• Purity Ring: http://thepurityring.tumblr.com
• 4AD: http://4ad.com
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