Asobi Seksu are often compared to My Bloody Valentine, but they've also proven that they do have their own special sound. That's partly why Polyvinyl has signed the band and are set to release the single "Me & Mary," both digitally and on 7-inch vinyl, on November 18.
Now, to be blunt, Asobi Seksu's lead singer Yuki Chikudate is very attractive and Asian. We all know that white guys like Asian girls. This is fine and dandy, of course, but how is it helping Asobi Seksu record sales to non-whites? Well, it's not, which is why they've gotta expand their demographic! I've scribbled a few ideas that Polyvinyl is free to steal if it wants:
- Sell the single at Taco Bell.
- Give a free Seksu digital download to anyone who buys a mahjong set in Chinatown.
- Put up posters in hospitals in the ghetto (Okay, okay -- this was a joke. There are no hospitals in the ghetto).
Early in 2009, the group will release their third LP, produced by Chris Zane (The Walkmen, Les Savy Fav). But for now, go see them play at one of their many U.S. dates.
I'm talking to you, white people!:
