Oh, but ain't that America for you and me? Ain't that America? Chevy Trucks are something to see, baby! Ain't that America, home of Chevy! And I mean, who really gives a crap about rocks, anyways? It's not like when you see a rock on the ground, you think, "Hey, I want to buy that," or, "Gosh, I have this sudden urge to go over to my local Chevrolet dealership and buy a solid, dependable, four-wheel drive truck."
So take that, Seger! No longer will your kitsch ballad "Like A Rock" be plastered all over advertisements for the American automobile company. According to Automotive News, the marketing team for the corporation at General Motors has enlisted none other than John "Cougar" Mellencamp to assist them with their next ad campaign.
Apparently, the budget for said campaign will run at around $400 million; chump change considering the types of revenues that the Cougar could bring them with his sweet, sweet-loving, adult-contemporary MOR. But wouldn't someone like Don Henley be better? He could sing "Silverado" and maybe even do a Beatles' "Free As A Bird"-esque duet with Johnny Cash (or Jamie Foxx impersonating Cash) on it. Now THAT would sell.
You know what they say: Mellencamp fights authority, but authority always wins. Walk tall, Johnny. Walk tall.