Apparently, one of the higher-ups at EMI owns an XBOX 360. After hours spent playing Burger King’s Sneak King video game, it became clear to this higher-up that there was no better way to reach consumers than through the big taste of Chicken Fries. Accordingly, EMI has announced that it will release DRM-free tracks to customers looking to have it their way, saying:
"Under the campaign, consumers will be able to search for, sample, and download a pre-paid EMI Music track from a specially created microsite after inputting a unique code. Codes are being distributed to Burger King consumers upon purchase, and there will be links from the microsite to an online retailer, allowing consumers to purchase further tracks by EMI artists featured on the microsite."
The question remains, however, if Meredith Brooks’ “Bitch” will be available for download, seeing as she left the label in 1999.