Proving that major labels have their fingers on the pulse of a rotten plank of wood that they've mistaken for a discerning music consumer, EMI said this week that it is "evaluating" its CD copy protection technology but is not planning on disposing of it. Although no new CDs have been manufactured with copy protection software for the last few months, EMI must be worried that consumers will begin to smile again and actually purchase its products I guess.
Digital Rights Management technology has been under fire from consumer groups since its introduction, with side-effects driving more consumers to piracy than was inversely intended:
- Doesn't work with iPod
- Infects computer with debilitating virus
- Changes all .jpg files to .bmp
- Changes all .bmp files to desktop-size photos of Gene Shalit
- Sends slightly discourteous e-mail to Grandma
- Wraps thick arm tightly around your waist in front of Grandma
- Derails a train somewhere in the desert
And this was just with the Sony BMG case. Best of luck in your evaluation, EMI. Make that business strategy hurt.