Owned by EMI, Caroline Distribution is the "indie" distro that packs your favorite chain stores, sub-distributors, and mass merchandisers with artists such as Animal Collective, El-P, !!!, Panda Bear, Air, Grizzly Bear, and Femi Kuti. Next Tuesday (May 8), Caroline will be even more prominent in the indie world when it floods stores with Spiderman of the Rings, the much-anticipated, much-hyped album by Dan Deacon.
But music ain't the only thing on its release schedule. According to Billboard, Caroline has penciled in June 1 as the day it will "release" its entire regional sales force, which aligns nicely with EMI's "Cut the Fat Cuz the Fat Ain't Cuttin' It" plan. With regional sales passed off to major label distro EMM (EMI Music Marketing), Caroline will now act as a national sales force out of New York.
"We now have to pitch to Caroline sales people who then have to pitch to EMM sales people who then have to pitch to the retail buyers," a label head told Billboard. "Everything is going to filter through EMM, and that means more competition for their attention."