Growth of Internet Radio Listenership Linked to Pre-Pubescent Boy

Recent analysis of the internet has revealed that internet radio's usual complement of five listeners (presumably all residents of Sealand) was supplemented by the addition of Jonathan Trevor, a 12-year-old boy from St. Louis. When asked why he chose to tune in to the internet rather than his usual terrestrial station, 105.7 The Point, Trevor cited "totally lame song selection" and "poor reception in the basement."

While he enjoyed the internet radio station, he also said he would likely "only listen to internet radio again if he had to," complaining that the sound quality "sucked on my weak-ass DSL." Jonathan's decision to listen last week increased listenership about 26%, according to FMQB.

This appears to be good news for internet radio stations such as indie favorite WOXY.com, who have been battling potentially crushing royalty rate increases that threaten to drive them out of the business.

The bad news, however, is that "AOL's Shoutcast took the biggest share of online listenership in 2007, with 48.8 percent of total listening hours, followed by Clear Channel Online, Yahoo! Music, AOL Radio Networks and Pandora." Not that corporate control of the internet is bad, right?

Newsfeed