No offense to any already-offended readers and/or members of Jimi Hendrix's family, but the main topic on my mind right now is Risk -- not the concept, but the board game. I was soundly defeated in this game of global domination not one hour ago, and the number of friends I now have has dropped from two to one: you, dear reader. What does my trouncing in this game have to do with the late guitar genius? Well, switch around the letters in Risk and you get Kisr, which is similar to Kisser, which is where Jimi Hendrix's family would like to punch the marketing department that thought up 'Hendrix Electric Vodka' and its psychedelic flavor.
Janie Hendrix, Jimi's adopted sister, called the brand "a sick joke" due to Hendrix's alcohol-related death in 1970, though Craig Dieffenbach, the businessman behind the product, is certain the lawsuit will fail because of a 2005 federal court case ruling that the Hendrix family owns the rights to neither his name nor image -- only his music. Dieffenbach also believes the proceedings will be much less hostile if everyone partakes in a few pre-trial shots of Jimi.
The vodka bottles in question are tinted purple and have Hendrix's face and signature on the label, presumably (and this is mere speculation) so that the drinker feels cordially invited to an electric ladyland of inebriation.