When you’re an internationally famous hip-hop star that was just named Creative Chairman of EMI Music’s Priority Records, what do you do as your first task on the job? If you’re Snoop Dogg, you promote your own upcoming album, duh! With Snoop at the helm, Priority Records’ next release will be his new studio album, Malice N Wonderland, due out this December.
Priority Records made a name for itself by becoming a major force in the West Coast Rap scene of the 80s and 90s. Snoop will be in charge of relaunching “the legacy of Priority and will drive efforts to maximize untapped digital and branding opportunities at the label,” according to the press release. All of which basically means that the Priority label execs are catching onto this whole internet marketing phenomenon thing (omgz Twitter is totes exciting!). Snoop will also be an executive producer for a new series of Priority releases that are due out next year commemorating the label’s 25th anniversary.
Of course, no story about Snoop Dogg is finished without a direct quote from the Dogg Father himself. From the press release:
Starting fresh with EMI is a great feeling. It's a new partnership, a new Priority Records, and a new Snoop Dogg: the Creative Chairman... the Boss Dogg... the Dogg Father. The business model we've developed will bring the musical heritage of groups like N.W.A. to the forefront. And you definitely got to get ready for my new album Malice N Wonderland in December to kick it all off -- this is going to be the most potent dose of Snoop Dogg yet!