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In an unprecedentedly trashy business move, Interscope Geffen A&M (Time Warner BMG Nabisco CIA) announced this week that it will team up with Drinks Americas Holdings to produce a line of drinks branded with the name of a hot new Interscope artist. Together, the two unfortunately-named companies will develop concepts and marketing approaches -- though based on my suggestions in the headline, they could really cut their work in half by hiring me.

Drinks Americas Holdings already has a long and storied history in the field of novelty beverages: Donald Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon didn't just appear in your pantry from nowhere, you see. According to the company (which is always a good place to go for any cold, hard facts), the liquified essence of Trump will have sold 100,000 cases by the end of its first year.

The lucky Interscope artists have not yet been revealed, but a number of possibilities have been hinted at and given the "wink wink" when asked about. Eminem, Dr. Dre, Snoop Dogg, 50 Cent (try, try again!), Busta Rhymes, G-Unit, Daddy Yankee, Sheryl Crow, Enrique Iglesias, Chris Cornell, and Gwen Stefani are all viable possibilities, and it is a testament to both companies that they've chosen a list of artists that could have been developed (and would have made more sense) nearly five years ago. The fate of Sheryl Crow's "Strong Enough" Rum seems very uncertain and shaky. Nearly as shaky as the person who downs a whole bottle of it by themself and tears into a double-time rendition of "If It Makes You Happy."

J. Patrick Kenny, CEO of Drinks Americas, said, "There is a large opportunity here for both companies to generate substantial incremental revenue and profits and create valuable assets." Golly, that sounds delicious! Just make sure these drinks bear no similarities to the Powerpuff Girls-themed bottle of "Belly Washers" I tried once and later heaved back out into the sink. Pay a little bit closer attention to the ingredients this time... please?

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