Italians Do It Better founder starts new label, presumably under the assumption that Bavarians do it best

Italians Do It Better founder starts new label, presumably under the assumption that Bavarians do it best

Who does it better? Italians!

WHO does it better? Italians!

Who DOES it better? Italians!

Who does IT better? New Jersey!

Hold up. That last response, that was a strange response. Based on previous patterns, I would have expected you to say, oh I don’t know, Italians. Instead, you said New Jersey. But this provides a good transition to the story at hand. Many years ago, Mike Simonetti founded a label called Italians Do It Better with Johnny Jewel of Chromatics/Glass Candy fame. Previously, he had started the Troubleman Unlimited label. Now, as Pitchfork reports, he’s started a third label, known as New Jersey. Why New Jersey? Because Simonetti is from New Jersey. Duh.

Where Troubleman dealt in indie rock and Italians Do It Better explored the niche of italo-disco, New Jersey will focus on house and techno. Primarily, the label plans to put out music on 12-inch vinyl. The first of those 12-inches will be a release from Millions & Millions, a group consisting of Simonetti and vocalist Monty Luke. While the label has not offered further details on the release, it will contain a track called “The Dance,” which you can hear below (via their SoundCloud page):

• Italians Do It Better: http://vivaitalians.blogspot.com

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