The other day Joel Ford was doing a bit of antiquing when he found(ed) something that he thought was really rare and unique: an entire record label called Driftless Recordings! Naturally, he was so excited he couldn’t wait to phone up his good pal Daniel Lopatin (with whom he runs the special interest pawn shop Ford & Lopatin) and ask him when he might want to get to work refurbishing the discovery. Lopatin, however, wasn’t interested. “When do I want to start?” he chuckled, “How about Oneohtrix Point NEVER! Dude, come on, get real, every body’s found(ed) a record label or two in their day. Even Katy Perry!” Unfazed by Lopatin’s naysaying, Ford, believing he’d found(ed) something really special, set out to expose Lopatin as the dunderheaded lummox he truly was.
Eventually Ford settled on Patrick McDermott as the perfect partner to really get the most out of what he’d found(ed). Toward the end of putting out some “hot jamz right quick,” they’ll be releasing tracks from their own projects such as Airbird (Ford) and North Americans (McDermott), as well as slices of that good old rock ‘n’ roll pie from such acts as Megafortress and Jeff Gittleman (there’s a sampler below that features several of the label’s artists). Actually, since the label’s stated goal is to “unite a diverse cross-section of artists,” maybe the pie metaphor isn’t so great, unless it’s like a pie with 80 different fillings or something… I don’t know, you try coming up with great metaphors on tight deadlines like this, day in and day out! They can’t all be zingers! I mean, I’m sure you of all people saw the antiquing/pawn shop joke above. Ugh, even I’ll admit that was a stretch.
• Driftless Recordings: http://driftlessrecordings.com