"Conservation is... economically better for everyone else concerned,” says my homeboy Rick Kempler, the 100% biodegradable COO of the Capitol Music Group. Yep, the major labels are going greener than a first-year mechanical engineering student from Billings. Only problem is there are so many ways in which our chums are saving the world, I almost don’t know where to start with the good news!
Maybe I’ll kick off with EMI’s overhauling of its transportation policies. This includes the introduction of hybrid vehicles throughout the entire organization, setting minimum numbers for people per car, and so on. No more chartered ICBMs for you to visit the U.S., Lily Allen! EMI also worked to enviromentalize its Grammy party this year. This, I’m thinking, would probably involve making sure the charlie on offer was like totally organic and pure, yeah? Sweet.
Warner, bless the company, is “exploring” the impact of reducing the carbon footprint of its various office buildings. But these guys at Warner don’t just think the think and talk the talk, they actually prefer to walk the fucking Olympic 50km walk. Warner has already “cut back” on paper-based marketing and has done something which will likely reduce your brain to a little more than a bloody pulp reminiscent of strawberry jam mushed up with mashed banana...
... Prepare yourselves:
Warner Music Group has taken the near-cataclysmic step of phasing out ALL printers in its organization that cannot handle the stress of double-sided copies. I’m not kidding. Every last one of those prehistoric Epsons is motherfucking landfill toast! The revolution appears to have finally arrived. (The next move in the overhaul of the established order is rumored to involve obliterating all printers that can’t handle more than two pages per sheet. Just a rumor, though.) Warner greened up its Grammy party, too. Where was my double-sided invite, huh? The ticker symbol is WMG for those of you who are sane enough to sell up NOW.
But perhaps the most egregious ‘initiative’ being put forward as an example of the industry’s greening is Universal. The company has reduced its waste production fall from nearly 11,000 tonnes in 2004 to nearly 500 this year. WOW! Its carbon dioxide production has dropped by nearly 55 million tonnes in the same period, a reduction of nearly 80%. WOW! And its water consumption has also plummeted. WOW! And HOW? Well, the company has cited a number of “in-house conservation and recycling programs”... ah, and the fact that Universal no longer manufactures any of its own product. Yep, Universal sold the whole manufacturing side of its business off and dumped its shit elsewhere. Probably somewhere unfortunate in the Midwest. I’m guessing that this particular act has had just a little more impact on its environmental figures than encouraging its lackies to recycle their soda cans and produce margin projections on both sides of a piece of paper.
See? It’s not just digipacks.