MTV has long ago made it clear that it's not in the business of music, it's in the business of culture. Accordingly, MTV is making a two-year, $500 million investment in one of the most profitable cultures around: videogame culture. In the past, MTV has manufactured and sold culture so successfully that investing in videogames seems like a logical step, but according to Reuters, the move is vewed as a risk, as most traditional media companies have failed to penetrate the $30 billion global videogame market (that's a lot of Marios!).
In addition to its strategy of emphasizing accessibility, "casual games" (like those found on AddictingGames.com), and omnipresence through TV, cellphones, and the internet, MTV will be banking on its forthcoming game "Rock Band" to put food on the plate, get a new pair of shoes, bring home the bacon, put the kids through college, etc. The game, which received the coveted "Best of Show" award, allows up to four cocky assholes (of any race, gender, or ethnicity) to play guitar, drums, or sing real-time to new and old rock songs with instrument-based peripherals. In addition to the tracklist below, gamers will be able to download additional tracks and even full albums (including Who's Next by The Who) online, made available every subsequent week after the game is released.
"Rock Band" will be released in North America November 20 on Xbox 360 and PlayStations 2 and 3 (a Wii version is "absolutely" a possibility, though no official announcement has yet been made). The price is still unknown, but rumors place it as high as $200.
Anyway, the real story is that MTV's not just a music channel anymore. But I guess you already knew that.
Featured songs on "Rock Band":