Record Label Founder Founds Record Label Shocker: Sub Pop’s Poneman Launches “Hardly Art”

Jonathan Poneman, co-founder of Seattle's Sub Pop, home of... -- oh, you know -- has juuuuuust announced the launch of his lovely shiny new record label, Hardly Art. Despite being distributed by Sub Pop and Warner's ADA and being based in the same building as his old label, Hardly Art is a completely separate and independent entity. So what makes this one so different, Johnny-Boy? Why don't we go check the press release...

"Building on the tradition of many other record labels, Hardly Art will indeed be focused on offering quality records for people to enjoy."

...Uh-huh. Some, uh, inspiring words there, guys. Real good stuff. Records for people to enjoy? I guess I could get into that.

But what would a record label be without records? Being a seasoned professional, Poneman isn't about to fall into that trap and has an album all ready to go, from local cage fighters and artists Arthur and Yu. Their debut, In Camera, is lined up to be released June 19 and promises to be chock full of all the fuzzy poppy druggy Velvet Undergroundy pop that ze kidz are all into nowadays. Should be worth a pop.

Stunningly, In Camera promises to be divided into ten shorter sections, called "songs" or "tracks." Each of these "tracks" has been given its own title. Now, you probably think this is all a little confusing. But helpfully, Arthur and Yu provided a "list" of the "tracks" -- what they are calling a "tracklisting" -- which we are replicating in full below:

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