Snoop Doggy Dogg, known worldwide as the inventor of the West Coast, was, as you already know, recently named as “Creative Chairman” of Priority Records. What this fancy title infers is that Doggy gets the resources to further whatever musical agenda he wants (as long as it makes cash for Priority). Snoop, always a man with an agenda, has decided to form a roundtable of “Hip Hop Knights” tasked with “guarding the Eternal Throne of His Highness, The Flyest, The Dopest, The King Of Hip Hop.” Snoop’s hand-picked first recruits were recently announced as hip-hop legends Cypress Hill.
“Cypress Hill is undeniably one of the most important hip hop groups in music history,” Snoop stated after announcing the newly-signed exclusive worldwide deal. “Not only are they incredibly talented and the first Latino hip hop group to go platinum, they are also from the west coast (and can totally strike down any heathen with one swing of a broad-sword) so this signing is the perfect marriage,” Snoop elaborated.
Cypress Hill will release on April 6 a new album through Priority Records, Rise Up, the band’s first in six years.