113 million is the lucky number of 2010. In October, an anonymous Briton won £113 million in the lottery, and just this week, South by Southwest announced its earnings for this year’s festival — yep, you guessed it: $113 million. To put that into context, SXSW only made $99 million last year. Or, better: that’s enough to buy the most expensive Upper West Side penthouse in the New York Times real estate pages — almost three times!
This year, more people attended SXSW than ever. That means you have to go next year, before everybody goes and it becomes as uncool as a public school prom. Who wants to start a pool for bets on 2011’s income?
• SXSW: http://sxsw.com