Sonic Youth and Dntel Figuratively Scoff at Commercial Radio, Support Free Yr Radio, Free Yr Radio Sponsors To Provide Lavish Gifts: Free Cars, All-Over Print Hoodies, Bling, Bands Not To Scoff If It Means Their CD Has a Spot at the Checkout Counter Next to the New Modest Mouse And is Rung Up By an Anorexic Sales Girl With Chunky Bangs

OH MY GOD IT’S LIKE TOTALLY BETTER THAN A WICKED CLEVER TEE-SHIRT!!!

Closing a tour for Free Yr Radio, Sonic Youth will headline the last of a series of free promotional concerts Saturday, July 21 at 7 PM at the Urban Outfitters on Santa Monica's 3rd Street Promenade. Free Yr Radio is an independent music campaign developed by Toyota Motor Sales, U.S.A., and Urban Outfitters in support of non-commercial radio.

Get yo’ freak on, kidz! At the July 21 show, one (...lucky…?) Urban Outfitters-lurking, MUZIK-lovvvvvin,’ KXLU listener will win a Toyota Yaris.

Get a move on, a contrived tee-shirt, and get your free tix for the Santa Monica show here. The 13-city tour kicked off in mid-April in Chicago with Klaxons, and has since include The Ponys, Voxtrot, The Long Winters, The Rapture, Rogue Wave, Tapes ‘N Tapes, Dinosaur Jr., and Annuals.

What’s more -- El-P will actually set foot in an Urban Outfitters:

Grizzly Bear is scheduled to perform July 12 in Cleveland, and El-P (…!!!!!) is slotted for July 14 in NYC.

BECAUSE WE ARE LIKE SO IN LOVE, READER, HERE’S TWO WAY-EXISTENTIAL EXCLUSIVE INTERVIEWS:

Sonic Youth are (collectively) psyched to save the world with sweet jamz, drop a reissue of Daydream Nation, and headline the concert for KXLU 88.9 FM. While (collectively) stroking the smooth cotton fabric of a “Frankie Says Relax” tee-shirt, they shot the shit:

Mr. Ranaldo: What happens if the manager won't give you the Toyota Yaris, hipstahhh sneakers, shitty “indie” CDs, and platform jelly sandals?

Mr. Moore: When you're dealing with a store like this, they're insured up the ass. They're not supposed to give you any resistance whatsoever. If you get a customer, or an employee, who thinks he's Charles Bronson, take the butt of your gun and smash their nose in. Everybody jumps. He falls down screaming, blood squirts out of his nose, nobody says fucking shit after that. You might get some bitch-talk shit to you, but give her a look like you're gonna smash her in the face next, watch her shut the fuck up. Now if it's a manager, that's a different story. Managers know better than to fuck around, so if you get one that's giving you static, he probably thinks he's a real cowboy, so you gotta break that son of a bitch in two. If you wanna know something and he won't tell you, cut off one of his fingers. The little one. Then tell him his thumb's next. After that he'll tell you if he wears ladies underwear. I'm hungry. Let's get a taco.

Dntel is equally… pumped…

Jimmy Tamborello, a KXLU alum, took time to get prophetic after spinning da’ jamz to open for Sonic Youth, and in a moment of reflection next to the rack of “More Cowbell” tee-shirts, he discussed Free Yr Radio:

“It’s like this Bible passage I always come back to, Ezekial 25:17: The path of the righteous man is beset on all sides by the inequities of the selfish and the tyranny of evil men. Blessed is he who, in the name of charity and good will, shepherds the weak through the valley of the darkness. For he is truly his brother's keeper and the finder of lost children. And I will strike down upon thee with great vengeance and furious anger those who attempt to poison and destroy my brothers. And you will know I am the Lord when I lay my vengeance upon you. Now I’ve been saying that shit for years, but I saw some Converse sneakers, hoodies, and kitschy t-shirts in Urban Outfitters that made me think twice. Now I'm thinkin': it could mean commercial radio’s the evil man. And I'm the righteous man. And my music here, it's the shepherd protecting my righteous ass in the valley of darkness. Or it could be non-commercial radio is the righteous man, and I'm the shepherd, and it's the world that's evil and selfish. I'd like that. But that shit ain't the truth. The truth is college radio is the weak. And commercial radio the tyranny of evil men. But I'm tryin', Ringo. I'm tryin' real hard to be a shepherd.”*

*Sorry, Samuel L. Jackson. XOXO, Love you.

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