Sprint to Market Indie Hip-Hop (Misleading Headline – Finish Article Before Sending Hate Mail to El-P)

Being a Tiny Mix Tape reader, you might think that the following article applies to you. It seems to have all of the components necessary for an appropriate TMT piece: a cred-boosting genre, a name check in the headline, and a corporate target to fire righteous indignation at for running the sanctity of said genre... I mean, I was there. I was already five-paragraphs deep into an e-mail to Aesop Rock calling him a broken-winged jabberwocky with a toothache staring into a bilingual cannon (Aesopian for sellout). However, I actually took the time to look at the source and found that the following news is about independent hip-hop (and reggaeton) in the most literal sense of the phrase and thus has no bearing on any reader... so feel free to skip to the end of the article to see spoilers about season 1 of The Sopranos.

Really? Okay fine, but I really do promise you that this article is irrelevant at this point.

Last chance. I assure you this article has nothing to do with any of the artists you listen to.

Okay, I hope this is as painful for you to read as it is for me to write, but seriously there are no jukies or anticonies mentioned from this point on. Sprint Nextel has partnered with Nexxt (3dGy AMIRITE?) Mobile to promote Nexxt Mobile artists on their broadband network by making ringtones and wallpapers available to users. The Nexxt Mobile artists are unsigned (get it? literally "independent rap") MCs including such heavy hitters as Ms. B’Havin (source of fame: featured on a Young Joc joint), The All Stars (WHO?), Conrizzle (?), and Miky Bad Boy (...) Enthralling. While Sprint will most likely be texting you about this important information, you can also check your local bootlegger, as Nexxt Mobile is concurrently releasing a set of mixtapes to promote this endeavor. This service is also available on U.S. carriers Cingular, Amp’d Mobile, Verizon, Boost Mobile, and Altell.

If you’re looking to send a basket of flowers (do flowers come in baskets? That does NOT sound correct) to the brains behind this, you could address it to the geniuses at The Nickels Group who, in addition to inundating your cell phone with horrible rap that isn’t even top 40, owns Rintones.com. However, if you really want to thank them for allowing all your friends to hear the new Miky Bad Boy jam on your cell, you could stop by their website and pick up some “Sexy Babe Backgrounds” (SFW) or Chamillionaire and Fort Minor polyphonic tones.

Okay, you back? Jimmy Altieri is the rat. I know, I did NOT see that coming either.