Tara Jane O’Neil announces new album, breaks with all previous music marketing tradition by sharing a new track from it early!

Tara Jane O'Neil announces new album, breaks with all previous music marketing tradition by sharing a new track from it early!

Yup. Sad but true, folks. Another folky, drone-y, ambient-y, and generally-experimental pop artist just got gobbled up by that GIANT, EVIL corporate whore of a label Kranky! Is there no artist they won’t corrupt? No “scene” they won’t co-opt?!? What is the music world coming to?!?!

Tara Jane O’Neil, whom we’re at least casual Facebook friends with around here, has just announced that she’ll be abandoning her DIY aesthetic and releasing her new album, entitled Where Shine New Lights, via the posh, Top 40-shilling label this coming January 27. Seriously! There’s even a hoity-toity “press release” accompanying her announcement that says all this glowing, fancy shit about the new album employing “choral voicings spread out across the stereo field like muted cloud formations split by sudden outbursts of vibrant color, verdant mosses on ancient stones, opal sized windows of clear blue set against a vast horizon” etc.! And then how “this is music about healing, about listening, about surviving and transmuting the strange inheritance of language [and about] moving towards a direct perception of apparent reality through collaboration, breath, sound and song.” Yeah yeah, and I bet the whole thing is sponsored by Chipotle and Starbucks too!

Mmm. Chipotle…

Uh, hang on; I’ll be right back to rant about this some more! In the meantime, here’s a track from the album.

• Tara Jane O’Neil: http://www.tarajaneoneil.com
• Kranky: http://www.kranky.net

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