D is for Dylan, of course. Remember a few years back when Sir Zimmerman's Viagra really kicked in, and he did a not-so-hot TV advert with the busty babes from Victoria's Secret? There was standard outcry from those who thought an Original Outlaw like ol' Bob shouldn't be Robert Johnson-ing his soul for corporate conglomerates, but Dylan prevailed with a payday and even won back some former disciples with 2006's pretty-good-for-a-has-been Modern Times. But, to be sure, there's something inherently different between Bob selling bras and The Shins taking a tiny dicking from Mickey D's, letting them use a song in the background so dude can put a down payment on a house. If Dylan needs a paycheck, then I'm Heidi Klum.
Regardless, Bob Dylan is at it again, this time taking cues from rapper Rich Boy and getting himself a Cadillac. In what the press release calls an "innovative multi-platform marketing campaign," a new series of TV spots will double up, hawking both the 2008 Cadillac Escalade and Dylan's own "critically acclaimed" XM Radio show, Theme Time Radio Hour. Isn't one old rocker with a satellite radio show enough? Does the world really need another Little Steven's Underground Garage? In association with the beginning of the campaign, the Radio Hour even ran a Cadillac-themed episode last week, undoubtedly featuring tons of radio rap circa-2005.
In a curious twist, one of the spots even features music from everyone's favorite neo-troubadour and Joanna Newsom's arm candy Bill Callahan, formerly known as Smog and/or (smog). The song "Held," from 1999's Knock Knock, scores one version of the commercial which also features Dylan admittedly looking pretty dapper in a desert setting, hugging curves (professional driver on closed course) in none other than a blinged-out, eco-friendly Escalade. Dylan, though, might as well be speaking Mandarin, because he sounds like he did on MTV Unplugged. Oh, and there's no hot women. Win: Victoria's Secret.
Two of the ads can be seen here.