Viacom gets whiff of this rising trend called a “blog,” starts one, fills it with beyond thrilling press releases

Viacom gets whiff of this rising trend called a "blog," starts one, fills it with beyond thrilling press releases

Unable to figure out what Pinterest is about, Viacom has decided to take more directly narcissistic action and started a blog. Blog.viacom is a space where the media giant can let loose, giving its stars and leaders the opportunity to offer readers “behind-the-scenes exclusives and announcements,” like how the Facebook pages for some of their more ‘hip’ brands have switched over to the new Timeline format. Exciting stuff!

Basically, the ‘blog’ is a central hub aggregating stale press releases that Viacom’s various properties release. Wondering how MTV feels about Snooki getting pregnant? They’re happy for her! Want to know how many Oscars Viacom’s movie company, Paramount, picked up this year? 6! Interested in checking out all of the Viacom-sanctioned Twitter accounts in a single stream? The Overheard section is for you! Yes, it’s Denise Richards, Bjorn Rebney (?), and a bunch of intern-helmed network accounts all in one place! Make sure and bookmark the hottest new blog to hit the ‘net in ages now so you don’t miss a single important nugget of Viacom news!

• Blog.Viacom: http://blog.viacom.com

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