What the Heck Fest Going Down: Everybody in the Pacific Northwest Gettin’ Tipsy, Ghostride the Pacific Northwest, Make it Rain on the Pacific Northwest, Etc.

So there are some dudes, right? And they’re doing this thing from July 19 to July 22. This’ll be the sixth time they do it. They do it in Anacortes, Washington. It’s some pretty interesting stuff, but I’m warning you in advance: You might miss a few television shows and/or internet memes if you check it out. So what’s your incentive?

Like 40 indie pop bands, stupid! Cripes! It’s called What the Heck Fest! Calvin Johnson is playing! Mount Eerie! YACHT! Adrian Orange! Mecca Normal! The Blow! Laura Veirs! Little Wings! A whole mess of other artists! Full passes for the entire fest can be purchased from the fest’s site for a mere $50 apiece. The $50 also will net you a full meal at the “dinner” show, which the site refers to as the “thematic center of the entire event.”

If the price seems like a lot, the site even has a neat, little manifesto deal that, in between parts that are kind of confusing, spouts wisdom such as “production values increase as the artist’s respect for the audience’s imagination decreases.” On top of being musically and thematically consistent, What the Heck Fest is probably the most articulate music and arts festival of the entire summer. If you choose to take your shoes off, make some cutoffs and attend, the hilarious cat pictures will probably still be on the ‘web’ when you get back.

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