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Recently, French automaker Citroën launched an ad campaign titled “Anti Retro DS3.” The goal of the campaign is to stress how the DS3 luxury supermini is a new car, not a remodeled classic. So, who better to help pimp these luxury compact cars than… John Lennon? Check out the ad here:
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Unsurprisingly, Lennon fans were fumed at Yoko Ono’s decision to allow a posthumous interview of Lennon talking about creativity to sell these luxury cars. But earlier this month, Sean Lennon (John Lennon and Ono’s son) tweeted in defense of his mom:
She did not do it for money. Has to do w hoping to keep dad in public consciousness. No new LPs, so TV ad is exposure to young.
And in a later post:
Having just seen the ad I realize why people are mad. But intention was not financial, was simply wanting to keep him out there in the world.
What are your thoughts on Citroën’s ad campaign? Does it matter that they chose to use John Lennon’s legacy to sell cars? Are there truths to Sean Lennon’s Twitter posts? Is it even worth getting angry about commercials anymore?
[Note: Comments will be very lightly monitored. Nasty/evil comments may be deleted. Let’s get some good discussion going, folks!]
