Imagine going to your favorite restaurant for a delicious salad made-to-order by a world famous chef. Imagine the succulent lettuce, the crispy croutons, and the subtly flavorful dressing. Now imagine that the chef is 4AD imprint Beggars Banquet, the lettuce is 4AD, the croutons are imprint Too Pure, and the dressing is people's jobs.
Never fear! Although this simile may be awkward and forced, and Billboard recently reported that the two awesome imprints won't be seeing any action "in the near future," the artists and albums previously assigned to Too Pure and Beggars will not be without a home. Instead, 4AD will house the imprint staffers and artists alike, starting with the release of Stereolab's Chemical Chords album, due August 19. And wonderfully named 4AD A&R dude Ed Horrox will get a little help IMPRINT-STYLE from Too Pure's Jason White, Beggars' Roger Trust, and Ms. Jane Abernethy.
