BMG Music Service’s “12 for the price of one” Club Says “No” (To New Members)

Remember BMG Music Service's "12 CDs for the price of 1" deal (with "nothing more to buy ever!")? Sure you do. It was everywhere in the ’90s. I myself, Mango Starr, took advantage of this mail-order club at least a few times, even using my brother and sister's names to amass a decent collection of classic rock, jazz, and more classic rock. I think I got my first Nas CD there.

Well, late last year, it was announced that BMG Music Service has decided to stop taking new members. A spokesperson declined to comment on whether or not the service will be shut down entirely and said that BMG is "still very actively engaged with our existing member base and will be making more changes to serve them...more effectively later in 2009." Though, the company has already announced that its Music Points Program will cease to exist by February and there has been word that all BMG music clubs will be discontinued in 2010, according to Billboard. Not good signs.

Meanwhile, the official BMG Music Service website invites music lovers to join instead. Guess it's hard to beat "Unlimited for the price of nothing," you fucking pirates. When are you going to participate in capitalism??

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