Jim O’Rourke’s ATP festival in Tokyo cancelled; Wayne’s theory of “if you book them, they will come” immediately called into question

Jim O'Rourke's ATP festival in Tokyo cancelled; Wayne's theory of "if you book them, they will come" immediately called into question

Much to the capitalized disappointment of the staff here at TMT, ATP’s I’ll Be Your Mirror Tokyo, which was originally set to be curated by Jim O’Rourke, has finally been euthanized, after months of being in a coma due to low ticket sales. As my colleague Jared Micah astutely pointed out back in March, “All Tomorrow’s Parties fancies itself a less-commercial festival, but you better book some bands that put asses in seats or the whole thing’s off, goddammit.”

Officially, however, the cancellation had less do with the draw of certain artists than the draw of the event for certain artists; a statement from ATP specifically points to venue availability, as well as “scheduling problems with artists” as the primary reasons for the event’s scrubbing. There’s no comment on whether ticket sales improved since the original postponement, but if O’Rourke performing Eureka with a 12-piece band wasn’t attractive enough before, I can’t imagine what would’ve motivated the public since then. Another opportunity to offer free ice cream frustratingly missed.

ATP are now working on an “exciting” event for 2013. In the meantime, check out our recently-posted overview of the I’ll Be Your Mirror event in New York here.

• All Tomorrow’s Parties: http://www.atpfestival.com
• Jim O’Rourke: http://tisue.net/orourke

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