New Electric Ride
“Bring What You Expect to Get”

The year 2013 — yeah, that one — saw the emergence of two disparate forms of psychedelic rock. The Flaming Lips divided fans with their appropriately titled album The Terror (TMT Review), the tour for which abandoned their cosmic-scale Project X parties for something much creepier. At the same time, psych revivalists Allah Las, Tame Impala, Jagwar Ma and others all tried their very hardest to make a 50-year old music genre relevant again. There’s even a Berlin Psych Fest opening this year.

I wasn’t alive during the 1960s. Had I been, I would probably be writing this post for Rolling Stone with a little bit more patronizing sarcasm and a little less cultural awareness. Because I wasn’t alive during the 1960s, I appreciate the psych revivalists because #vintage, but also because a lot of these songs are damn good. London’s New Electric Ride is busy preparing their debut LP Balloon Age, and they recently shared their single “Bring What You Expect to Get,” with great appreciation for acid-era Beatles and tasty-tasty licks. The mixing on this recording is especially good, and although New Electric Ride aren’t exactly preaching the gospel of a new age (not even sure what I just wrote means), they’re worth a mouse click for making a catchy tune that is smooth as freshly pressed wax.

• Beyond Beyond is Beyond:
• New Electric Ride:

Chocolate Grinder

CHOCOLATE GRINDER is our audio/visual section, with an emphasis on the lesser heard and lesser known. We aim to dig deep, but we’ll post any song or video we find interesting, big or small.