I knew a guy in my college town in Iowa who worked the overnight shift at the convenience store by my house. I used to drink free fountain soda and talk to him about all the weird stuff he collected. Of all the random things, his collection of old commercials was by far the most fascinating. (Apparently, there exists a whole network of people, single-handedly keeping blank VHS sales alive by cataloging, dubbing, and trading old commercials.) I never saw his collection because he was always a little reluctant to even talk to me about it, as if I were some stranger asking to flip through his family’s old photo albums. And in a way, he was right. Those shelves of hand-labeled VHS tapes represented this guy’s entire childhood — decades of old TV filler he had never managed to let go — and I came along fascinated in my nostalgia haze, as nearly forgotten memories of old fast food commercials playing between episodes of daytime TV dramas came flooding back to me.
Somewhere between our two perspectives of the past lies this video for Branches’ “Canção para o Luís.” Watch the video, go scour garage sales for old VHS tapes, and then buy the whole cassette, Ninguém É Como Tu, from Solid Melts.