Death Grips were really good at the promo game from the start, tossing off their Exmilitary mixtape in 2011 for free like it weren’t one of the best albums of the year, letting vultures pick at it with Black Google, and offering a video companion for any song you’d like to share with potential pals. Now with major label backing, they’re doing promo like they’re doing rap, firing off “Blackjack” then “Get Got” then “Lost Boys” then AYE AYE AYE AYE AYE AYE.
Where to go from there but into the fucked unknown: RETROGRADE is Death Grips’ new video inspired by Mercury being in retrograde until Wednesday. Fair enough. But that video is made up of 109 separate videos meant to loop as “GIFs” (really, short YouTube clips), all original Gripz footage. Head to the RETROGRADE site and start/stop as many of the clips as you’d like in whatever order, or just press “PLAY ALL” to hear what I suppose is the “full song”! You can also check out each RETROGRADE video in order via the YouTube above.
Read a lot more about RETROGRADE in this statement/interview at The Creators Project.