Back in July, Oneohtrix Point Never previewed an excerpt of “Still Life” off his forthcoming album, R Plus Seven, which was accompanied by a video by Nate Boyce that I described as “the confrontation between a futurist sublime and the rooted aetheticization of branding, the liquidity of its imagery offset by a fetishistic, staid consumerism.” Don’t know what the fuck I was talking about, but Oneohtrix Point Never has released a new “Betamale” version of “Still Life,” with a video this time by artist Jon Rafman, and it’s quite a different beast. Rather than a video of futuristic, technological desolation, Rafman uses “Still Life” to explore subcultural fetishisms through compellingly erotic, violent imagery and a creepy narration that takes the song to a whole new level. Video of the year?
Oneohtrix Point Never’s R Plus Seven is out next week on Warp. Listen to the whole album via NPR right now.