120 Minutes, Matt Pinfield, and music videos return to television; see, America? MTV does care about music

120 Minutes, Matt Pinfield, and music videos return to television; see, America? MTV does care about music

MTV is returning to its roots, sort of, by announcing that they will be reintroducing fan-favorite show 120 Minutes, and that the show will once again be hosted by Matt Pinfield. The network also announced that they would be bringing back Liquid Television and Remote Control, but then immediately cancelled that news when the Jersey Shore folks woke up from their hangovers and remembered to sign their Season Five contracts.

For those not ‘in the know,’ let MTV’s Executive Vice President of Music and Talent, Amy Doyle, explain 120 Minutes’ place in history: “The signature of MTV’s 120 Minutes was the unparalleled passion for and perspective on the latest music and artists that were off the mainstream media’s radar.”

The respected show will return as an on-air monthly show on MTV2 and as a renamed (120 Seconds) weekly online show. The monthly TV show will begin airing later this year and the online “newsblast” starts airing… today! So start checking MTV2 and head over to the recently launched website MTV Hive. Let the Viacom Corporation start telling you what music to listen to!

Before we go, let’s let Matt Pinfield remind us why he should be back on the air: “Everywhere I go, people from all over the world talk about how much 120 Minutes shaped their musical tastes and how much they missed it. The show helped expose, and ultimately, break new artists. MTV’s historical role in breaking artists of all genres can never be underestimated. I’m looking forward to the exciting present and future of 120 Minutes and 120 Seconds!”

Ah, memories:

120 Minutes: http://www.mtvhive.com/watch/120_minutes
• MTV2: http://www.mtv.com/mtv2

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