Arcade Fire’s “Wake Up” Licensed to Play During Superbowl; All Proceeds Go to Haiti Relief Efforts

Arcade Fire's "Wake Up" Licensed to Play During Superbowl; All Proceeds Go to Haiti Relief Efforts

Since the earthquake ravaged Haiti on January 12, artists and celebrities everywhere have turned altruist and are holding benefits, giving donations, and doing their general best to help the thousands of people affected.

Almost immediately after the disaster, Arcade Fire converted their website into a stark appeal to fans to give money to Partners In Health, an organization working to benefit Haiti for the last two decades. The issue — while important for everyone — is all the more personal for Arcade Fire, as Régine Chassagne’s family emigrated from Haiti before her birth.

Most recently, the group announced that they, in an agreement with Partners In Health, Merge Records, Bank Robber Music, and the NFL will license their song “Wake Up” to air on the NFL Superbowl broadcast this Sunday. In an act of estimable generosity, absolutely all of the proceeds from the live airing and all future airings of Superbowl XLIV on the NFL network will be donated to Partners in Health’s Stand With Haiti relief efforts.

Originally released on Arcade Fire’s enormously popular 2004 album Funeral, “Wake Up” was introduced to the mainstream last year in the trailer for Spike Jonze’s film Where the Wild Things Are. I wouldn’t have paired Arcade Fire with professional football (I mean, look at those guys), but if it helps Haiti, we’re all for it.

• Arcade Fire:
• Merge:
• Partners in Health:
• NFL: