In perhaps the most unlikely music pairing in, well, maybe the history of the music industry, Open Your Eyes Records has teamed up with What.cd, the website that brings you tons of lovely albums with quality standards via torrent (for “free”). Along with Waffles.fm, What.cd is responsible for filling the gigantic shoes of former music site OiNK. Despite the claims of industries that try to eliminate music piracy, these sites will not die, and obviously some people in the industry are starting to embrace these underground power sites with open arms.
According to What.cd (which you won’t be able to see unless you are one of the lucky elite invited to this site):
Open Your Eyes Records and What.cd are collaborating to revolutionize the industry landscape by making it clear that P2P technology and record labels can work hand-in-hand to accomplish their ultimate goals: getting artists heard and growing their fan base.
So, although Open Your Eyes Records are only responsible for one artist at the moment, it would seem that some record labels are indeed embracing file-sharing, though it seems pretty unlikely we will be getting a glowing press release from the RIAA anytime soon showing their enthusiasm for this partnership. Cheers to 2009 kicking off with a partnership in the industry that is truly embracing change! Now let’s see how "this one" can do.
