If iPod has already cornered the hipster demographic, Zune is taking its marketing game to an entirely different one, courting some of the hottest acts in hip-hop for a summer concert series across the United States. With two separate upcoming shows, in Chicago July 22 and New York August 4, the software giant (but MP3 player dwarf) will attempt to spark otherwise lackluster sales for its newest, and least successful, flagship device. The shows will feature performances from Common, David Banner, Bilal, E-40, Large Professor, and more -- an impressive lineup, without a doubt, but still no reason to buy a Zune. Word on the street is that this guy will be DJ-ing the shows.
In the spirit of the event (and at the request of head G and ultimate playa Bill Gates), each MC will be switching up their lines a bit to help bring the struggling Zune to an urban demographic. For example, in their certified banger "Wamp Wamp" you might just hear the brothers Clipse rip a little verse that goes something like this:
Undeniably hot. For more info, check out Zune's official page.