Kero Kero Bonito can’t just call it a day after releasing their whacked out Intro Bonito or the remix compilation Bonito Recycling. Thankfully, they’re working hard and have churned out “Build It Up,” a slightly more complicated track about creating a new utopia. It sounds like it’s about creating a world on Roller Coaster Tycoon, but in the post-Ferguson decision world, it seems all the more real. A protest anthem disguised as a tweet. A call for revolution for the hashtagged world. This blurb is obviously placing an American perspective on British artists but it’s clear that KKB is interested in not just fluff. They pull the listener in with the kawaii, but don’t let them leave with just cotton candy. The optimism and call to action continues after the track is finished, making the listener want to create their own utopia, or maybe just challenge Kane West & company by making a really good bright beat.
• Kero Kero Bonito: https://soundcloud.com/kerokerobonito
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