♫♪  Ron$oCold - “designer shit” (Prod. Pierre Bourne)

Say it with me now: “Yo… Pierre…. You wanna…..” You know the rest.

It’s an odd era for hip-hop. With some hyperbole, it can be said that today’s hip-hop producers, more than ever, can (and often do) outshine the emcees rapping over their beats. I mean, sure, production has always been important, but before maybe 2008-ish, producers seldom enjoyed the household celebrity status they now commonly attain, and signature watermarks were hardly the norm.

When the start of a rapper’s verse is preceded by a producer watermark recognizable by even the most cursory hip-hop fan, it piques the listener’s interest tenfold, and that can be good or bad. Good, because the listener thinks: okay, this person has a cosign from a producer I fuck with, this could be a banger, etc. etc. Bad, because the emcee might not meet expectations, and the listener is left thinking, “what a waste of a great instrumental.”

Here, luckily enough, NC rapper Ron$oCold’s rhythmically uniform flow and near-constant ad-libs work perfectly in concert with Pierre’s characteristically woozy, effortlessly melodic, and bass-heavy production. It’s a good co-sign from one of the game’s best producers right now (although it’s hard to say if the two have even met, considering the whole email-me-a-beat thing that’s been the norm in hip-hop for years). In any case, Pierre Bourne tends to be discerning when it comes to who raps over his beats, and here, Ron$oCold lets neither Pierre nor the listener down. Stream below.

Chocolate Grinder

CHOCOLATE GRINDER is our audio/visual section, with an emphasis on the lesser heard and lesser known. We aim to dig deep, but we’ll post any song or video we find interesting, big or small.

Most Read