KCRW’s Morning Becomes Eclectic 30 Years Old; Jerry Lewis 80+ Eclectic Years and Going Strong

Dear KCRW:

I would like to extend congratulations regarding the 30th anniversary of your freeform morning show, Morning Becomes Eclectic. It has, however, come to my attention that the planned programming in commemoration of this milestone on Monday, September 3, Labor Day, will conflict with Jerry Lewis’ annual Muscular Dystrophy Association Telecast. I have no doubt that the three KCRW music directors each preparing segments for the event -- Tom Schnabel, Chris Douridas, and Nic Harcourt -- would be in accord over the importance of the MDA Telethon. The trio of three-hour specials, set to start at 9 A.M.(PT) and repeat at 6 P.M. (PT), will no doubt be “eclectic,” but more eclectic than Jerry in Vegas? Probably not.

One possible solution would be to rebrand your event as a soundtrack to the MDA Telecast. Since you’ll be airing live on both KCRW 89.9 FM, Santa Monica, and KCRW.com, listeners should have no problem piping the signal into their living room as they hunker down around the sound of ringing phones and show tunes.

Also, as a TMT reader, I would like to point out the diminishing effectiveness of the word “eclectic.” It’s simple economics. Please refer to the Shrimp Scampi sidebar of Tiny Mix Tapes.com for specific examples of aforementioned “eclecticness,” a label which it mercifully neglects to advertise. It’s like Target -- cheap shit without all that Wal-Mart baggage.

Thank you for your time, and I look forward to future eclectic communication.

Sincerely and eclectically yours,


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