It’s hard being one of the lesser known bands on a huge indie label, but the fellows in Son Ambulance -- who recently dropped the comma from their band name -- have been dealing with this injustice for quite some time now. After all, it’s not their fault that Saddle Creek is most often associated with more popular acts like Bright Eyes, Cursive, and The Faint. And now, with the signing of buzz bands like Tokyo Police Club and Georgie James, it appears that most people have forgotten about those old reliable Saddle Creek mainstays, like Now It’s Overhead, Mayday, and, of course, Son Ambulance.

Unlike those bands though, at least Son Ambulance are doing something to combat their no-name status by touring in support of a forthcoming album, titled Someone Else’s Déjà Vu, their first full-length in three years. The album is due July 8 on Saddle Creek (who else?) and features guest appearances from Tilly and the Wall and The Faint.

Also, because you will most likely forget about this news story and Son Ambulance in less than five minutes, here’s a handy mnemonic device to help you out:

Son Ambulance = Sun Ambulance = Sunshine Ambience = Shine Ambien = Shenanigan.

Alright, now that you’ll remember their band name forever, go check them out on tour (a second batch of dates will be announced shortly):

& Jennifer O’Connor