Nothing says “I love you” like a diamond, just as nothing says “independent music” like NIKE Sportswear.
Seems that this September the bearers of the Swoosh will sponsor a part of Willamette Week’s Musicfest NW, a four-day festival that’ll be spread throughout various clubs in Portland, OR (TMT News). The lineup’s both overwhelming and impressive; highlights include Grammy Award-winner Sir Mix-A-Lot, TV On The Radio, and local trio Menomena (plus Menomena’s Danny Seim performing solo as Lackthereof).
NIKE brings a pretty good plate to the potluck, too; No Age, Battles, Britt Daniel, Ratatat, and Les Savy Fav will all play at The Wonder Ballroom, NIKE’s official venue during Musicfest NW. And as a special treat, Built to Spill will play the entirety of Perfect From Now On, a little warm-up for their other high-profile fall festival performances.
Though I’d hardly consider NIKE the patron sneaker of rock ‘n’ roll, the best part of this corporate sponsorship is the price: all of Nike’s shows at Musicfest NW will be free. Six big name shows without dropping a dollar? Long live sweatshop labor!
