Warner signs distribution pact with Nettwerk so that all the teenagers can keep getting the hippest music

Warner signs distribution pact with Nettwerk so that all the teenagers can keep getting the hippest music

Two labels with two separate problems. First, Warner Music Group needs to stay relevant and “with the times” by continuing to put out music by young, popular artists who can still sell large quantities of music to the youth. Second, Nettwerk, while successful as a primarily digital label, needs to reach a larger market, hopefully with the help of a large, multi-tentacled, and “well-oiled distribution machine.”

Solution? Well, why don’t these two labels with different problems just sign a multi-year distribution deal (through WMG subsidiary Alternative Distribution Alliance), covering both physical and digital releases, so that both labels can help each other with their problems? Wow, that sounds like a great idea! Nettwerk gets money, influence, and spots in multiple retail outlets while WMG gets a whole new stable of hip, money-producing artists with which to make money from. It’s a win-win, right? You bet it is!

That’s why Warner Music Group and Nettwerk have signed a multi-year distribution deal so that ALL of Nettwerk’s artists will get all of their albums distributed by the corporate conglomerate and even more music can be sold to an already flooded market to people who would still rather buy it online!

• Nettwerk: http://nettwerk.com
• Warner Music Group: http://www.wmg.com

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